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Excellent

Incredibly helpful

The Basis of All "Communication" and "Media" StudiesIf you want an excellent description of all the main human emotions and how they are taken advantage of, or targeted, by everyone from politicians to the common man, check this out.
This is a classic that cannot be left on the shelf. Parts are a bit dusty, but the rest is still immediately relevant.
In one way this is a great starting point for any discussion of psychology, propaganda or speech and media. In many ways, this book straight to the heart of the matter, where we nowadays are ineffectually specialized.
Buy it!


What a great old classic!My background is geology and environmental sciences, and I stumbled across this book at our local library. My first impression was that it was just another dumpy old book that our library was hanging onto because they can't afford anything new. But once I took a closer look, I was immediately absorbed. What a gem!
Here are about half of the chapters:
Our Modern Stone Age
Rocks, Minerals and Ores
The Story of Aluminum
The Mineral Called Asbestos
Borax and Its Relatives
Clay of Many Kinds
Coal from Ancient Swamps
Copper, the Red Metal
Elements and Compounds
Feldspar and Quartz
Fluxes and Purifying Metals
Gems for Beauty and Work
Graphite for Pencils and Atomic Piles
Gypsum Has Many Uses
Iron, Our Most Useful Metal
Lead and Antimony
Here is an excerpt:
COPPER, THE RED METAL
In 1660 a French fur trader paddled around the northern shore of the region now called Michigan. At the mouth of one stream he found copper lumps, or nuggets. He also saw a small island "all of copper." It probably was a huge nugget, lying in Lake Superior.
Indians obtained copper in Michigan long before the fur trader found it. In some places they picked up nuggets that lay in stream beds or on beaches, but they also got the red metal from mines. First they located ledges in which copper could be seen. Then they built big fires and kept them going all day and all night. When the rock was very, very hot, the Indians pushed the fires away and poured cold water on the ledges. This made the hot rock cool so quickly that it cracked.
I've searched for a similar, more-up-to-date book, and I couldn't find a thing. But the age of the book has its good points. As long as an adult is there who knows which things are obviously out-of-date, it becomes even more entertaining and of historical significance. For example, there's a chapter on how great asbestos is! Now, of course, we know that the health drawbacks outweight the rock's usefulness. But it is interesting to read WHY people liked it so much (it really has a lot of great properties), and to marvel at how ignorant the population was about the health effects. AND, to make parallels with the vast variety of chemicals that are used today because they have such great properties, but with unknown health and environmental effects.
There are also a few quaint passages like the first lines under the chapter, "Coal From Ancient Swamps":
"'Fill your coal bins!' say advertisements which we see every spring. 'Store up a supply of coal so you will be warm next winter!'"
A reminder of how many people used coal to heat their houses back in the 1950's! What a kick!
Even though I already have a geology degree, I've actually been learning quite a bit from this book, partly because of the writer's clear and engaging style, and partly because no other books that I know of discuss many of the topics found in this book (aside from highly technical publications). After my son asked me to read him the library copy of the book for several weeks in a row, I found a copy online and ordered it. This one's a keeper!


Great Ricky book!

Great book!

The life story of a truly unique leader

From a mothers point of view Great

fabulous cookbook of lowcountry recipes

A wonderfully illustrated look at Alexander the Great
The shortcomings are the absence of a global framework, reasoning for integrating the diverse arguments; and one still need to read Geisler's Christian Apologetics for such an integration; Craig's view of Christianity as basically true, his circular reasoning (based on the Bible) about the Holy Spirit, and his uncritical endorsment of Plantinga's nonsensical epistemology ; This book is definitely intended to Christians (Craig tells how to convert non-Christians...), I would not lend to a non-Christian. Strangely, Craig addresses at the end of the album non-Christian listeners, asking them to make a commitment for Christ. But this may be a good thing for nominal Christians.